Forbes Business Council Feature: Why Your Corporate Charitable Contributions Should Have Meaning & Purpose
When corporations support the right causes in the right ways, they win. So how do you do this? By making sure that your corporation’s philanthropic work is tied to well-thought-out social and business objectives that not only resonate with your industry sector but also cement your company as a true leader and backer, and not just one that is “socially responsible” because it’s supposed to be.
I’ve found that one way to successfully accomplish this is by focusing on two things: meaning and purpose. While both the meaning and purpose attributes will be financially supported, you will want meaning behind your corporate social responsibility activities so your employees and stakeholders know that your company has a deep desire to give back and actively contributes to moving the needle with a social cause beyond financial donations.